Sex proves potent force at Korean box office

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Written by Han Sunhee
Tuesday, 06 January 2009
Story Categories: box office, Film, Korea, Mediaplex Showbox,

SEOUL – Proving once again that sex sells, the very adult local film “A Frozen Flower” dominated the South Korean box office over the weekend.

Released unusually on a Tuesday (Dec 30), pic grossed $6.53 million from a 1.27 million admissions on 500 screens for distributor Showbox.

Helmed by Yoo Ha (“A Dirty Carnival”), pic is a historical drama about a love triangle between a king, his bodyguard and the king’s wife and attracted the highest rating available for a film release in Korea. Despite that, it passed the million ticket mark in only four days, an all time record, for ‘adult-only’ films in Korea.

“Flower” finally deposed surprise hit “Scandal Makers” (aka “Overspeed Scandal”) which had been top of the chart for the past four weeks. “Scandal” slipped down to second place taking a further $2.0 million from 388,000 admissions on a 341 screen release by distributor Lotte. The film’s cume now stands at $24.6 million, compared with a published budget of $2.1 million.

“The Day The Earth Stood Still” saw a steep 77% drop from second place to sixth, only earning $489,000 from 95,120 admissions on 303 screens in its second weekend. Disaster pic has taken $6.05 million from 1,475,000 admissions to date.

The week’s only other major release, Disney animation “Bolt” took $1.79 million from 351,000 admissions on 279 screens since its early opening on Wednesday (Dec. 31).

The Jim Carrey-starrer “Yes Man” continued to please. It grossed another $ 677,000 from 129,800 weekend admissions and nudged its cume to $8.5 million in three weeks.

Both “Flower” and “Scandal” are represented by M-Line Distribution for international sales and both are scheduled for market screenings at the upcoming European Film Market in Berlin.

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This entry was posted on January 6, 2009 by in Uncategorized.
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